75 leadership cases, free to read
Real organisations, real decisions and what followed. 75 of them open in full on this site — no account, no download, no paywall.
Taj Al Bustan Technical Services LLC — SME Case Study (UAE)
Alanoud Al Bayedh, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Taj Al Bustan Technical Services was founded as a small enterprise in Dubai, United Arab Emirates, in April 2015 by Hassan Ali Mohammed. He is an ambitious Pakistani national but has years of technical work experience in the UAE. Taj Al Bustan provides glass fixing services to newly constructed buildings and offices, including repair services in old buildings and offices. Previously, Hassan was working in a…
Read itSahil Engineering Consultant — SME Case Study (UAE)
Abdulla Ali Jassem, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Established by Maktumsaheb Abbas Kazi in 2011, Sahil Engineering Consultants is the outcome of a dynamic architect who had graduated from the House of Education, Pune University. The company has a G + 4 building license and has been able to undertake ambitious projects including labor and economical camps, luxury villas, industrial warehouses, private and public projects, educational institutions, commercial and…
Read itAl Ruwais Markets and Automatic Bakeries — SME Case Study (UAE)
Adel Al Hemeiri, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Al Ruwais Markets and Automatic Bakeriesis a unique store located in the western region of Abu Dhabi, in a small city called Ruwais, the heart of the UAE Oil and Gas industry. The type of business of Al Ruwais Markets and Automatic Bakeriesis trading merchandise of all food and drink, grocery stores. For ordering food or any other inquiry, the store can be contacted at 02-877 5317, and to discover more data and…
Read itSamTech Middle East — SME Case Study (UAE)
Aziz Kamal Aziz Sbeih, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
A field case study of SamTech Middle East, a small or medium enterprise in the United Arab Emirates, examining its leadership, strategy, operations, challenges and lessons learned.
Read itLEO Event Company — SME Case Study (UAE)
Hend Ahmed Alnaggar, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Advertising companies are so important for organizations and facilitate many ways to be well-known and famous to customers. They also achieve goals for any organization with a personalized strategy and drive sales. This is a local agency and as we know, this organization speaks the language and understands the market very well. Based on that, they can create and innovate something special and unique for any product…
Read itKaram Coffee — SME Case Study (UAE)
Khalifa Alshamsi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Karam Coffee is owned by Emirati and is into roasting and packaging of coffee. The company started its operations around six years ago by sourcing coffee beans and further managing its processing. The idea to open the coffee brand began around 10 years ago by the founder’s father. The company came into existence around six years ago by setting up a plant, enabling the right infrastructure, facility and setting…
Read itArcadia — SME Case Study (UAE)
Maitha Ali, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Back in 2017, the Emirati perfume brand was born and the perfumes were officially available for customers on its website. The brand was inspired by the founder’s late mother who was very passionate about perfume and bakhoor making. The evoked memories fueled Amna’s passion for perfumery. Amna AlHabtoor’s main purpose of the brand is to push boundaries and bring back nostalgic moments with every scent. Furthermore,…
Read itHeavenly Bakery — SME Case Study (UAE)
Safa Taher, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
This paper examines a case study on a small to medium enterprise within the UAE. The company selected for the case study is Heavenly Bakery. Many Emirati women conduct their business from home and among them, there is an 18-year-old Emirati woman named Shamma Al Shamsi who developed Heavenly Bakery with her partner, Mahra al Hammadi from her home. Heavenly Bakery was developed in 2017, when the couple started…
Read itFine Polish Nail Care — SME Case Study (UAE)
Samar Rabah, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Fine Polish Nail Care in Sharjah, United Arab Emirates, is a one-year-old business that delivers nail care products and services to women. Fine Polish was founded by Hala Alawi in 2020 with hopes to become a place of nail care for women to feel relaxed, respected and rewarded. Fine Polish offers all kinds of nail care such as manicures, pedicures and nail enhancement. The founder focused on creating a calm zone for…
Read itWin Win HR Consultancy — SME Case Study (UAE)
Sultan Khoory, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Win Win HR Consultancy is a labor supply company that does overseas mass recruitments for its clients in Middle Eastern countries like Qatar, Oman, Saudi Arabia, and Iraq, and in other continents like Europe, North America, and Africa. The company does mass recruitments for highly- skilled, semi-skilled, and unskilled labor in the fields of oil and gas, commissioning, construction, catering, petro- chemicals,…
Read itSara Kay Graphic Design — SME Case Study (UAE)
Naila Juma Alsuwaidi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Sara Kay Graphic Design is a small enterprise business which is based on providing and delivering services all over the UAE. The company was established in 2015 by its efforts in creating unique and innovative wedding cards (Sheldon, 2008). After the creation of wedding cards, the company gained popularity among customers. There is a wide variety of services offered by the company that are most effectively based on…
Read itThe Team Nogueira Dubai — SME Case Study (UAE)
Ishaq Ahli, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Team Nogueira was created in 2009 by well-known twins Rogerio “Minotouro” Nogueira and Rodrigo “Minotauro” Nogueira. Both brothers are distinguished UFC fighters. One of the brothers, Rodrigi, is now retired from heavyweight fighting, but in the past, worked as a former interim UFC Heavyweight. The other brother, Rogerio, was a boxer and was recognized as the Brazilian Super Heavyweight Champion in 2006 and 2007, as…
Read itCoffee Planet — SME Case Study (UAE)
Ahmed Hisham, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Picking Coffee Planet as a case study subject was very exciting. It first began as a coffee project in 2005, when the regional coffee environment in the UAE was incredibly diverse and common. With the aim to help individuals with knowledge of the best worldwide Arabica coffee, we looked at ways coffee was being made, who was increasing what, and exactly how we could create our own fantastic tasting mixes. Opening…
Read itPrestige — SME Case Study (UAE)
Abdullah Bin Dhaher, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The company selected for this case study analysis is Prestige. It specializes in the sale of Arabic sandals for both men and children. The company is based in the United Arab Emirates, founded in 1990 in Qatar under the ownership of Future Enterprises, which is the parent company, but incorporated in Dubai. The company has over the years recorded notable growth. It emerged as one of the small to mid-sized companies…
Read itAzinova Technologies — SME Case Study (UAE)
Rashid Abdulla, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
As a company within the software industry and based in Dubai, Azinova Technologies has made a number of amended solutions to help execute business with very little effort. Moreover, there are a number of companies that are still attempting to find solutions that would aid them in accomplishing their day-to-day tasks and routines with ease and without error. Overall, every company differs from the next, in terms of…
Read itDimara International Company — SME Case Study (UAE)
Tara Al-Obaidi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Dimara International Company is a multifaceted company that establishes and produces hospitality solutions and goods. The firm has three different groups: procurement of projects for hotel projects, introduction of fashionable brands into the concept of hospitality, and its complete production facility. Even though the company is expanding its scope, its overall operations and commitment to customers remain…
Read itGtech General Services LLC — SME Case Study (UAE)
Salwa Aziz Veissi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Gtech General Services LLC is an established and well- respected organization in the Middle East market, offering a spectrum of services and supplies. Founded in 2005 and headquartered in Abu Dhabi,United Arab Emirates, Gtech began with industrial supplies, maintenance jobs and fit-out projects. Over the years, Gtech has grown and expanded new business activities and acquired agencies of world-class products.…
Read itAl-Arif Sons Travel — SME Case Study (UAE)
Fahad Alhashimi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Al Arif Sons Travel was founded in 2005 and is considered a travel agency branch under Al Arif Group. Al Arif Group was founded by Abdul Karim Al Arif and Abdul Razak Al Mutawa in 1975 as a construction company, and after several expansions in the market, is now known as Al Arif Group. Al Arif Sons Travel is located on Jumeirah Road in Dubai and despite it being categorized as a small business due to the range of…
Read itTahir Hassan Munawar Technical Services LLC — SME Case Study (UAE)
Hussain Mohammad Dauod, Alex Jones,
National Leadership Academy · 2021-12-02
Technology has penetrated in our lives, improving our style of living as well as the way we do business. In today’s world where everyone seeks ease in technology, automation becomes part of each business. Automation means to instill certain techniques in some products so they start performing particular actions on their own. Automation is aimed at improving efficiency, lowering errors, maximizing reliability, and…
Read itPROTEINHOUSE — SME Case Study (UAE)
Saif Beljafla, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
In December 2018, Ishaq Ahli opened the first branch of PROTEINHOUSE in Dubai, which was registered as a small to medium business. PROTEINHOUSE is not a regular dine-in restaurant, but it is a healthy food restaurant which offers high quality food. Dine-in is not the only option offered by the selected SME, because there is a monthly food subscription which is popular among customers. Monthly subscriptions…
Read itMohd Al Haj Kambar Awazi LLC — SME Case Study (UAE)
Shabeeb Abdulghafar, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Mohd Al Haj Kambar Awazi LLC is a well-recognized leading distributor of suppliers and manufacturers globally. The company mainly deals with the sale of maritime spare parts, motorcycles, auto vehicles and other accessories. The company started its journey in Dubai in 1965 (Mkadubai.com, 2019). The company has been authorized as a distributor for NGK Spark Plug, a leading spark plug in Japan. The company…
Read itHMS Homes — SME Case Study (UAE)
Ahmed Al Omar, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
HMS Homes is a Dubai based, well-known and award winning real estate organization that focuses on offering every customer with excellent service. The company believes that the market of real estate and services operating within the Emirates requires further improvements. Primarily, almost every developer, tenant, landlord, seller, and buyer within the Emirates has had a terrible experience when dealing with…
Read itDubai Arabian American Private School — SME Case Study (UAE)
Mais Obaji, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The Dubai Arabian American Private School is an international school that enrolls students in grades kindergarten to 12. It is located in Dubai, UAE. The school is privately owned and licensed by the Knowledge and Human Development Authority (KHDA) as an U.S. curriculum school. The school is owned by Sidra LLC, which has appointed a governing board represented by international educators, local business people, and…
Read itSystrix IT — SME Case Study (UAE)
Abdullah AlTaher, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Systrix IT is the leading travel software solution organization which is located in the UAE. It came into being in 2008 with the purpose of becoming the “travel technologies specialist” in the Middle East region (Aerial, 2020). As the organization within the industry of software located in UAE, Systrix IT has made many amended solutions, which help in executing business with minimum effort. In addition with this,…
Read itAlashrafy Contracting and Interiors — SME Case Study (UAE)
Ahmed Bader Al Din, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Al Ashrafy Contracting and Interiors is a company that was established in 2008. Furthermore, it is considered as one of the major pillars of the six companies under the Al Ashrafy group. Alahrafy was founded by Abdulaziz Al Ashrafy, who holds the position of chief executive officer in leading the business with great leadership and deep vision throughout a lifetime of the business. Al Ashrafy Contracting and…
Read itRX Coffee Apothecary and Kitchen Café Shop — SME Case Study (UAE)
Naila Juma Alsuwaidi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Dubai has experienced a boom in the restaurant industry over the last decade and this immense growth has been attributed to its position as one of the fastest growing economies in the Middle East. According to research RX Coffee Apothecary and Kitchen Café Shop RX Coffee Apothecary and Kitchen Café Shop by Euromonitor, it is projected that the UAE had about 19,000 restaurant outlets as of 2019, and the number has…
Read itPROTEINHOUSE Sportswear Trading — SME Case Study (UAE)
Ishaq Ahli, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
For the modern consumer, comfort, individuality, and usefulness of things come to the forefront in the requirements for purchased textile products, especially when it comes to sport clothes. Utility, functionality, comfort, environmental friendliness, maximum utility - this is not a complete list of the qualities necessary for a textile product to train properly. At the same time, it is necessary that each product…
Read itLOKO – “Connecting customers to service provider’s in a click” — SME Case Study (UAE)
Mouza Khalfan Al Mazrouei, Alex Jones,
National Leadership Academy · 2021-12-02
The LOKO mobile application service provider is based in the United Arab Emirates and was founded in 2018. The company has a catchphrase “Say no to waiting in line, causing traffic or honking to get your order.” The LOKO application is used to find cafés, restaurants, services, home business and place orders directly from the mobile application or through the web. The company is an ordering application wherein it…
Read itIsmail Al Rajab Contracting — SME Case Study (UAE)
Hamad Ismail, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
This research work has been done to understand the models of organizational structures, concept of business, operational, and marketing strategies besides the abilities of a successful leadership. Anyhow, the whole discussion has been made by selecting a company of interest to put the light on the different perspectives of a business running inside the UAE, where hundreds of nationalities are living to earn, for…
Read itWavetech Holdings Group — SME Case Study (UAE)
Tara Al-Obaidi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Wavetech Holdings Group is an international technology company based in Dubai in the United Arab Emirates. The company designs, develops, manufactures, and implements customer flow management, as well as the self service solutions that are aimed at improving the customer experience in retail stores for clients. The company provides a wide range of customer experience solutions which make it easier for the businesses…
Read itLetswork — SME Case Study (UAE)
Khaled Mohammed, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Letswork is the largest community in the UAE providing coworking spaces for consumers across the region. Established in 2018, with the company being completely supported and funded by EMAAR development, the brand aims to leverage various real estate facilities that are available in the country and transform them into strong coworking spaces in the region. The business model of the company is focused on developing…
Read itRed Circle Advertising LLC — SME Case Study (UAE)
Nouraldeen Dirar Abu-Issa, Alex Jones,
National Leadership Academy · 2021-12-02
Red Circle Advertising LLC is an independent small medium enterprise (SME) that supports creativity through providing marketing communications services. It is based in the United Arab Emirates, Dubai, and the company remains with one branch since the company was established in February 2015. At Red Circle, the company provides advertising services to help businesses interact and communicate with its customers…
Read itSafe Line Group Enterprises LLC — SME Case Study (UAE)
Mahamoud Nassir Diane, Alex Jones,
National Leadership Academy · 2021-12-02
Figure 6: The Safe Line Group Logo Safe Line Group Enterprise LLC is among prime international freight service providers, which provide logistics and supply chain solutions by road, sea, and air transportation all over the world. The company is based on an extremely strategic location in Nad Al Hamar, Dubai, Chris Jones Safe Line Group Enterprises United Arab Emirates and was established 17 years ago. Safe Line…
Read itLimeswood Real Estate Brokers — SME Case Study (UAE)
Eyad Elmangoosh, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Limeswood Real Estate Brokers is a Dubai based company, and its office is based in Business Bay, Dubai (Limeswood, 2021). The business was established by entrepreneur Muhammad Ali in 2016 and provides real estate brokerage in selling and leasing. The business functions mainly include assisting the buyers and tenants to get the properties in Dubai and also for sellers and owners of the properties to sell or lease…
Read itIndex Holding Company Analysis — SME Case Study (UAE)
Khalid Hassan Alnajmi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The company was developed by Abdul Salam Al Madani, who is the son of the former Sheikh of the UAE, Shafei Al Madani, who served in 1928 (Indexholding, 2021). The company was initiated with a seal of commitment to become a leading corporation in the country dealing primarily with healthcare investments, trading, and business management. Over the years, the company has scaled its portfolio to serve different…
Read itAl Sayegh Home Properties — SME Case Study (UAE)
Fatma Mohammad, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The business of real estate consists of owning different properties including any unoccupied land, vacant buildings, any residential building, or land for special use. In the real sense, real estate comes from the word real, which means anything that is having physical existence or property. Real estate can be of four types, which are residential, commercial, industrial, and vacant space. The functions of real…
Read itAdvanced Metal Works FZCO — SME Case Study (UAE)
Marwa Majed, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Advanced Metal Works FZCO, which is known as AMW, an innovative and manufacturing company that manufactured all types of steel and is located in Dubai Jebel Ali (Jafza). The platform offers its customers with its leading and innovative product that consists of precision sheet and plate metal. The company bears highly sophisticated products which are of high quality comparable to those of imported products. Moreover,…
Read itAlubond — SME Case Study (UAE)
Mohammad Hussain Al Hashimi, Alex Jones,
National Leadership Academy · 2021-12-02
Small and medium-sized firms are critical to social and economic development. Local government support for SMEs can help improve the economy of the community, especially in the face of reducing dependence on the oil market (Leigh and Blakely, 2016). This area is a real driver of the social economy by its business standards, acceptance in the dignified business sphere, and by the public. Thus, the SME environment is…
Read itSaeed Bin Ghulaita — SME Case Study (UAE)
Fatima Ibrahim, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Having a successful company country will lead to high and great achievements in the same country. In the UAE, there are many companies with different activities providing many services to people in order to achieve their goals. Also, the UAE is considered one of the countries that supports people to open a business both local and foreign, by supporting them through giving them access in many economic zones and by…
Read itNaderi General Trading — SME Case Study (UAE)
Fatima Ibrahim, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The company in this case study is a small company with eight employees. The company is based in the UAE and it is a general trading company whose office is in Bur Dubai. The company trades goods and provides goods to the wholesales market. The owner of the company is Fakhraddin Naderi and he founded the company in 2006 and the company is growing. The company name is Naderi General Trading. The company was founded in…
Read itDRVN Coffee Abu Dhabi — SME Case Study (UAE)
Ahmed Al Fahim, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
DRVN Coffee Abu Dhabi is one of the top UAE coffee sellers. It is a unique café that combines different services, particularly hospitality. The main intention of coming up with DRVN Coffee was to create a space where customers would enjoy coffee, a coffee bar, coffee services, and displays of various classy cars. Founded by Rashid Al Fahim, the company intends to operate in multiple nations, including Panama, Costa…
Read itSilver Yachts & Repair LLC — SME Case Study (UAE)
Alia AlGhaithi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Starting a business is a great deal that requires commitment and every bit of the business owner’s heart to build the thing he is passionate about; his empire. Building firm foundations and solid grounds are the keys to success. Setting a well-studied business plan with clear milestones will polish the road for any business owner to know how to overcome the obstacles and complications that would come across any…
Read itJaguar Delivery Services Company — SME Case Study (UAE)
Wadea Ghaith, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
On Nov. 1, 2020, Jaguar Delivery Services started with its UAE office based on Dubai Al Qiyada Road, which for all intents and purposes is fairly significant. Within the earlier months and having just started the business, we generally have to cut a specialty in the UAE market and we’re positioned among the general top in the delivery services industry in the UAE, essentially because of its inventive products and…
Read itDU Emirates Integrated Telecommunications Corporation — SME Case Study (UAE)
Abdullah Al Taher, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
DU Emirates Integrated Telecommunications Corporation [EITC] is a limited-public company operating in the telecommunications sector of the United Arab Emirates. The company was founded in 2005, but in 2006 it was renamed DU. The company is specialized in mobile and fixed-line telephony, cable television, and Internet networks. The company operates with a staff of more than 2,000 workers. In order to achieve…
Read itSEAT Car Dubai — SME Case Study (UAE)
Abdulla Dhaher, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Automobile inventions have had a profound impact on human life. It has changed the way people live and opened up economies and businesses to a wider scale. As a mode of transport, cars have transformed all spheres of human life, such as family life, environment, and culture. Automobile advancement has changed society and eased the movement of people from one place to another. Henry Ford is recognized as the…
Read itAl Jaber Optical Centre — SME Case Study (UAE)
Ahmed Alomar, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Al Jaber Optical Centre, the main optical and eye organization was founded in 1982 in the UAE by the Al Jaber Group. The organization currently operates more than 40 stores and currently aims to grow in the short term, within unchallenged shopping centers, highways, and a major business district across the UAE. The company offers a complete range of eyewear and light handling for all conditions, using a wide range…
Read itCoffee Planet — SME Case Study (UAE)
Sabri Ouri, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Coffee Planet (Figure 2) is a food chain of street food restaurants that serve Mediterranean food. In 2005, it was established in Abu Dhabi by Kashif Anwar. Its first ever outlet also opened up in Abu Dhabi. As of now, there are 46 Coffee Planet stores in 11 nations. His dream came true when a few Arab investors helped him. Coffee Planet was assured of the growth as the demand was beyond every expectation. The newer…
Read itH.M. EXPORT IMPORT — SME Case Study (UAE)
Hussain Mohammad Dauod, Alex Jones,
National Leadership Academy · 2021-12-02
By having an important geographical location and world class infrastructure, the United Arab Emirates has become an ideal place for import and export business. According to the World Bank, foreign trade in the UAE is contributing 161% of its GDP. The UAE holds the 20th position among the countries of the world in terms of imports and exports. Crude oil, oil products, and other natural minerals are the largest part…
Read itSalamuddin Trading Organization — SME Case Study (UAE)
Saif Eid Saif BelJafla, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Salamuddin Trading Organization was developed 10 years ago and is located in Sharjah, UAE. The company trades IT equipment such as laptops, LCDs, monitors, CPU, hard disks, key board, mouse, printers, and several other accessories. The UAE is considered a big market for technology related business, so Salamuddin Trading earned huge profits. The company is a sole proprietorship and run by one person which is the…
Read itParamount — SME Case Study (UAE)
Ahmed Hisham, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Paramount is the marketplace manager of cyber security in the UAE. It must achieve this desirable spot among its colleagues all through a tactical blend of individuals, development, and expertise. Paramount is the top cybersecurity supplier for firms around the UAE allowing clients to safeguard their vital data resources and public services all through a sensible blend of individuals, development, and expertise.…
Read itMais Moving Company — SME Case Study (UAE)
Mais Obaji, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The world has progressed a huge amount since innovation and computerized media made everything accessible with a solitary hit of the finger. This is a result of the Internet (Soegoto & Rushamidiwinata, 2018). Moving family products and furniture has consistently been a major pressure when individuals need to change their area. Individuals think that it is hard to organize the vehicles and search for certain…
Read itBETA Information Technology — SME Case Study (UAE)
Shabeeb Abdulghafar, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The company BETA Information Technology is an integrator of system technology infrastructure serving customers. The company provides consulting and solution architect services with project management and maintenance. The company helps in transforming and securing digital experiences of customers by providing them cyber security solutions to protect the confidentiality and integrity of data. The company also provides…
Read itSchool of Modern Skills (SMS) — SME Case Study (UAE)
Fahad Alhashimi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The School of Modern Skills (SMS) is a private school located in Dubai, UAE. It is currently under the supervision of a loving, open-minded, and dedicated principal, Judith Vojta. This school is a nurturing, empowering, and engaging learning community that offers an exceptional educational experience. The School of Modern Skills was founded in 2006 as a kindergarten to Grade 12 neighborhood school. At present, there…
Read itFarmers Coffee — SME Case Study (UAE)
Salwa Aziz, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Farmers Coffee is a unique and creative organic specialty coffee concept with a healthy twist that offers exceptional coffees and healthy, delicious, specialty snacks. It was established in 2018 by its co-founders Faisal Al Marri, a health enthusiast and a coffee professional, and Faisal Ahli, a creative passionate entrepreneur, to offer the community better lifestyle options through a health- conscious sustainable…
Read itEagles Nest Building & Décor — SME Case Study (UAE)
Ahmed Bader Al Din, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Eagles Nest Building & Decor is a company that was established in 2006. The legal status of Eagles Nest is limited liability company. The company is under the ownership of four partners who share the trading license. Eagles Nest Building & Décor Names of the licence members and shares per member: 1. Hussain Hasan Ali Al Khalaf Bahrani (51%). 2. Mohamed Mohamed Saeed Qonialy (1%). 3. Saad Al Din Khalid Qonialy (44%).…
Read itHira International Company — SME Case Study (UAE)
Tara Al-Obaidi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The fast pace of development in the UAE during the 1980s encouraged Ramesh Hira to develop Hira Traders LLC to deliver HVAC utility items in the entire region of the Middle East. Presently, the company is a leader and pioneer that delivers services to various industrial parts across MENA regions such as infrastructure, civil construction, MEP, HVAC, glass, aluminum, marine, residential, commercial, and industrial…
Read itRobel Trading Company — SME Case Study (UAE)
Rashid Abdulla, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Robel Trading Company, also known as Robel Bearings, was incorporated in 1990 with its headquarters based in the United Arab Emirates’ Dubai. Currently, this company functions as a global trade company that specializes in every type of power transmission and bearing solution spanning agricultural, power, and oil applications to automotive, industrial, and general purpose ones. The company is centrally situated at…
Read itJust Falafel (JF Street Food) — SME Case Study (UAE)
Sabri Ouri, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Just Falafel is known as a chain of restaurants. Just Falafel was founded in 2007 and the first store was opened in Abu Dhabi, United Arab Emirates. The restaurant’s main expertise is providing the public with Mediterranean street food, which is why it is also known as JF Street Food. This case study will focus on the organizational structure of the company and would underline the strategies that the restaurant use…
Read itAHM Law Firm – “Trusted Law Service for Any Sector” — SME Case Study (UAE)
Mouza Khalfan Al Mazrouei, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
A law firm is defined as a business entity founded or formed by one or more lawyers in order to engage in the practice of law. Basically, it is an association of lawyers, with varied legal backgrounds and specializations, who practice law. The services offered by law firms are to advise its clients regarding their legal rights and responsibilities, representing clients in civil or criminal cases, representative to…
Read itWavetech — SME Case Study (UAE)
Khalid Hassan Alnajmi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Wavetech is a small to medium-sized company based in the UAE that specializes in the provision of queue management services. The company has been operating since 1986, and provides a wide range of process flow solutions for businesses, including queue management, information displays, and other forms of business management solutions that firms may need. The company originally began its operations in the UAE, but has…
Read itWOMAD — SME Case Study (UAE)
Marwa Majed, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Womad is a clothing brand specifically in providing modest wear. Womad is a portmanteau for women and nomads and was established Feb. 21, 2021, located in Sharjah, UAE. Womad is a modest clothing line that focuses on combining the traditional wear of the past nomadic Emirati womads with the identity of the modern womad, therefore, its concept comes from nomadic Emirati ancestors. It also tries to target a wide range…
Read itAhdaaf Sports Club — SME Case Study (UAE)
Nouraldeen Dirar, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Ahdaaf Sports Club is a Dubai-based pitch rental and sports center that was formed in 2008 under the institution of HH Sheikh Mohammad Bin Rashid for small and medium enterprises (SME) development. Ahdaaf’s concept is that it is a one stop shop that includes everything related to sports whether it is football, cricket, or batting net. Ahdaaf Sports Club The main aim or objective of starting the concept of Ahdaaf…
Read itComfort Garments — SME Case Study (UAE)
Ayesha Alshamsi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Comforts Garments is a clothing and fabric manufacturer established in 2003 in the United Arab Emirates and is specialized in the design, sampling, and manufacture of clothing, work-wear, and promotional gift items with a focus on style, functionality, quality, and value. It is headquartered in Ajman, United Arab Emirates. The company has its own sub-brands like Shirts That Hurt and Vent, amongst others. These…
Read itW.N.G Services Providers — SME Case Study (UAE)
Wadea Ghaith, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
A field case study of W.N.G Services Providers, a small or medium enterprise in the United Arab Emirates, examining its leadership, strategy, operations, challenges and lessons learned.
Read itIstanbul Picnic Accessories LLC — SME Case Study (UAE)
Alia AlGhaith, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Starting a business is not an easy task, but place it in confident and capable hands, and things will become even more straightforward than expected. Through doing so, one can devote their whole effort and energy to market planning rather than wasting time and effort on registration and configuration. Investment within the UAE is generally easy. It’s inspired by business-friendly restrictive, financial, and legal…
Read itNJ Motors — SME Case Study (UAE)
Faham Naderi, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The company that will be examined is NJ Motors, which is a small company that was started in summer 2020 with eight employees with different tasks to attend to. The company is based in the UAE and is a buggy/off- road car building garage, which is located in Ajman and currently has an office. It is just a small garage in Ajman. It was founded in 2020 by Mr. Faham and his partner, Mr. Rashed. Currently, the business…
Read itLuxury Holidays — SME Case Study (UAE)
Mohammad Hussain Al Hashimi, Alex Jones,
National Leadership Academy · 2021-12-02
For some of us, we think traveling has happened only for the past few decades, however, the truth is, people have been traveling for centuries. Wealthy citizens of ancient Rome traveled from the heart of the empire to their summer villas along the Mediterranean, kings and queens of medieval Europe traveled either to relax at their multiple palaces or to forge alliances, and the Silk Road of ancient China and hajj of…
Read itThe Cyber Hero — SME Case Study (UAE)
Fatima Ibrahim, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
In this case study, I am going to write about a great business that was an idea for the final graduation project at the Dubai Women College by Hessa Al Bloushi and Shamma Bin Hammad, which is called The Cyber Hero! So, what is Cyber Hero? This is what you will be learning about in my case study. The main point is to support and motivate the student to think of entrepreneurship and learn from different ideas and…
Read itRealty Bridges Real Estate — SME Case Study (UAE)
Mahamoud Nassir Diane, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Realty Bridges Real Estate is a broker service that currently, through its ambitious and continued operations, has become an international agency within the sector of real estate attempting to fulfill the needs and requirements of its customers. Essentially, the company provides a seamless experience when selling or buying property to ensure that the customer, regardless of whether their dealings are the UAE’s…
Read itGlitch Cafe — SME Case Study (UAE)
Fatma Mohammad, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Business initiation is considered to be the process that takes into consideration the working environment and also the culture within a company. The initiatives regarding any form of business are taken in a company to make sure that specific objectives are being achieved. The UAE is considered to be one of the major nations to conduct business as the rank regarding ease of doing business is considered to be 17 with…
Read itRealty Force Real Estate — SME Case Study (UAE)
Khaled Mohammad, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Realty Force Real Estate Brokers is a top real estate company in Dubai that is focused on providing services to consumers such as investment consultancy services, leasing, and sale of properties, as well as the resale of properties as provided to it by consumers. The company is known for its ability to generate a strong level of deals with the real estate industry of the country by providing consumers with a…
Read itDamac Properties — SME Case Study (UAE)
Abdul Aziz Ahli, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Damac Properties is one of the leading Emirati property development firms that has been listed historically on the financial market in 2015. The firm has been leading on residential, commercial, and leisure products, or the properties that have been integrated in different countries such as Saudi Arabia, UAE, and Qatar, as well as in Jordan and Lebanon and also in Oman and majorly in Europe, specifically the United…
Read itFilli Café — SME Case Study (UAE)
Eyad Almongosh, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Tea was not as relevant as coffee in the drinks industry. Cafes were intended for coffee only, and in the UAE, there was no thought of conversing over a cup of tea. This was the major obstacle in Filli’s path, which was welcomed by Rafih Filli. At Filli, he built an atmosphere in which tourists felt at home. The Filli Zafran Tea has been loved by the people chatting for hours as they enjoy a relaxing cup of tea. So…
Read itDOR REVE Interior Decoration LLC — SME Case Study (UAE)
Hamad Ismail, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
The aim of this report is to get an understanding of the selected business, DOR REVE Interior Decoration LLC, by keeping in view the vision and mission of this company. The knowledge of the structure of this organization, products being offered by it, and its leadership style assists in understanding that there is a need of making changes by means of restructuring processes. Moreover, the majority of businesses are…
Read itEmaar Properties — SME Case Study (UAE)
Abdul Aziz Ahli, Alex Jones, Chris Jones
National Leadership Academy · 2021-12-02
Emaar Properties PJSC is a Dubai-based global property and construction company. Property Development UAE, Property Development International, Malls and Retail, and Hotels Resorts and Hospitality are the divisions that run the business. Emaar Properties is headquartered in Dubai, United Arab Emirates, and was established on June 23, 1997. Emaar has been shaping scenes in the UAE since its founding. The company has a…
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