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Al Jaber Optical Centre — SME Case Study (UAE)

Ahmed Alomar, Alex Jones, Chris Jones
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National Leadership Academy
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Published: 2021-12-02
Executive Abstract

Al Jaber Optical Centre, the main optical and eye organization was founded in 1982 in the UAE by the Al Jaber Group. The organization currently operates more than 40 stores and currently aims to grow in the short term, within unchallenged shopping centers, highways, and a major business district across the UAE. The company offers a complete range of eyewear and light handling for all conditions, using a wide range…

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Introduction

Al Jaber Optical Centre, the main optical and eye organization was founded in 1982 in the UAE by the Al Jaber Group. The organization currently operates more than 40 stores and currently aims to grow in the short term, within unchallenged shopping centers, highways, and a major business district across the UAE. The company offers a complete range of eyewear and light handling for all conditions, using a wide range of current and office materials. These include a wide range of visual aids, chic eyewear and optical casings, descriptive and glossy focus points. In addition to visuals, it offers a variety of visual aids, for example, specialized eye examinations and visual aids for specific optometrists and state-of-the-art laboratories.

Al Jaber Optical Centre Mission Al-Jaber’s mission for years has been split with quality support and assistance, which reflects its position and achievements as a market for change. Al Jaber Optical Centre has won many awards for being the most reliable and trustworthy brand of eye care in the UAE. Al Jaber Optical’s position as perhaps the leading brand that offers different optical management in all its 2009-2012 branches.

Vision The vision of the company is to achieve great success by providing the customer with the best eye care instruments.

The annual award for Best Service Performing Outlet went to Al Jaber Optical’s Bawadi Mall branch, the 2011 honor went to the Aswaaq Al Mizhar branch, the 2010 Award went to the Ibn Battuta Mall branch, and the Abu Dhabi Mall became interested in 2009. Jaber Optical promises to be more dynamic and will ensure the supply of goods and management in a refined and modern manner, placing it among the best in the country while separating it from its alliance that enables certain to gain accreditation by knowing the clients around there.

Team and Organizational Structure Ahmed Belshalat is the CEO and president of Al Jaber Optical. In the event that you show the diagram above, start with your various categories and break down their comprehensive reasons, special topics, and obligations.

You can make a graph one step further by submitting quarterly or annual goals for all categories. At that point, you should have the option to link everyone who represents the class or king. This can be a very clear and straightforward graph, but it appears much better in smaller workspaces where there is only one OF working with the whole team. The below chart of team structure of Al-Jaber works well with growing, moving, or discovering new exercises for the company.

In the unlikely event that you have to deal with a variety of activities that involve making significant progress, a sequence diagram can mean everything.

Optometry Practice Executive Team (Owner ODs, Associate ODs) FRONT DESK Patient Recall OFFICE MANAGEMENT Patient Scheduling Patient File Management Staff Schedule Frame Boards Outbound Marketing Backroom Inventory CL Materials Frame Sale Optical Dispensary EXAM ROOMS Pretests Acounting Patient Data Entry Equipment Maintenance and Hygiene Computer Hardware Servers EHR/Practice Management Software HR Hiring Benefits Company Culture Event IT Insurance Claims Payroll Bills Doctor Schedule Special Test Figure 1: Structure Form of the company Restructure or Changes During COVID-19 Al-Jaber continued its company operations during the pandemic. It offers online shopping and detailed criteria for choosing the right product for eye needs. The changes done during the pandemic related to customer services, basically online customer service management.

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Product Description

These include the provision of high-quality eye care items, chic eyewear and optical casings, descriptive and quick focus points for communication, optical luxuries as it offers a variety of helpful features.

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Business Strategies

The business strategies of Al Jaber Optical Centre contains relevant information that will give you a clear and complete picture of its business environment, existing clients, competitors, and providers. Following

are some its business strategies

¡ Key time frame: Company development includes organizational history and significant events.

¡ Management

Team

Names, profiles, and information about key business executives, leading critical division and power through their business history and major accounts.

¡ Legal Property and Ownership: Captions of the organization’s investors show the legal structure and ownership.

¡ Organizational

Accounting

List of key representatives such as head of the organization, continued.

¡ Locations/Resources: Contact a scam that sends important places/offices, organizational assistants.

¡ Organizational Contributions: Details on a wide range of organizational /management / product priorities.

¡ Points for point score in the competition: Details for the main opponents.

¡ Financial and economic overview: Current and financial estimates look at the latest quarterly, annual, annual budget reports.

¡ Most recent updates: High quality and low quality, current news and data, fatigue due to business performance, and partners.

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Operational Strategies

The company looks at various segments of consumers around the world across the UAE with a strong presence in shopping malls and other beautiful places. The Al Jaber Group of organizations was founded in 1958 when its manager, Abdullah JaberBelshalat, established his first retail store in Deira. Happily 100% privately owned, this circle has established various business interests throughout the UAE and created a diverse diversity.

The Al Jaber Group is known for its brilliant consistency and unparalleled support, which in recent years has established a conference as one of the pioneers in the UAE business district. At Al Jaber Optical, it’s not just about products and design combined with helping clients resolve the right choices. This is reflected in the honors earned by the organization over the years for its incomparable support in the eye care industry. Al Jaber Optical has been seen many times as the UAE is very reliable in the field of optic specialists for its enduring interest in size.

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Marketing Strategy

Al Jaber Optical relies on continuing to expand its business by opening more stores for tangible products in a timely manner. The organization relies on it to remain a pioneer in the thrift stores and can receive other offers because of its robustness and presence. The organization is also expected to seek more deals on reselling the web over time. Within the eyewear sector, the organization relies on it to remain a small player and will probably not add to its features.

Challenges Faced By The Company And Successful Practices Ahmed Jaber, senior manager, focused on Al Jaber Optical from a limited scale. “My family made the largest facility today, the Al Jaber Optical Centre, which is a guarantee of Dubai development. I took control of the optical business in 1995. Before that, it was a small part of a privately owned company. Today, Al Jaber Optical Centre is an organization that operates in 17 stores throughout the UAE. And, all I can say is, ‘Thank you, Dubai. The views of General Shaikh Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, and the Minister of Defense, who have helped Dubai and, as such, my business is thriving.’ All over the world, he is credited with being the true overseer who invented the seemingly unimaginable effort of the Palm Islands and did many other works in the pipeline. I strongly agree that many jobs are progressing well in Dubai despite the critical market.” Overcoming Challenges The challenges faced by the company during its development regard trust issues from consumers regarding their commitment to consumer loyalty. In such a case, an organization can use a powerful marketing tool to effectively convey data on organizational activities, product excellence, and customer management. At a time when an organization can find a targeted product, it can be easier for it to gain firmness and trust from customers. In addition, the organization may use corporate social responsibility (CSR) resources to demonstrate its commitment to the well-being of society as a whole. With such strategies, the organization has the opportunity to determine the perceived level of reliability and product location.

Growth of the Company Al Jaber Optical is the largest optical and eye organization in the UAE founded in 1982 by the Al Jaber Group. The organization currently operates more than 35 stores and is looking to expand in the short term, within shopping centers, highways, and key business locations throughout the UAE and by attaining this strategy company from small and medium-sized enterprises- SME has grown into a full fledged company in UAE.

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Recommendations

Recommendations to Al-Jaber Optical is that in the event that certain styles or types of eye-wears are not selling out, use them as a sale or promotion deal because, if a certain product is not moving, it costs the company more and promote the products via in-store or web-based media like Facebook. The company can also bring new styles and designs in eyewear as a new way to grow the business. Also, visit the company online publications schedule time to stay informed of changes in the eyewear market industry. Promote an eye care business in another way. History shows that one strategy may have worked in the past, and business is being done in a different way today. People have changed the way they buy, use, and respond to promotions. Audit shows that plans are required to do something in a new way, use accessible design and success be seen as timely.

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Lessons Learned

¡ How business strategies can help a business to grow efficiently and smartly.

¡ Be steadfast to the company vision and mission.

¡ Apply good products and marketing strategies to attract buyers and stakeholders.

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Conclusion

Al Jaber Optical Centre is the leading company of the UAE. The company has set up the business in a brilliant way. Its strategies are very good. They know how to attract buyers more and more and how to satisfy them by giving the best customer service and chic designs. Thus, a company doesn’t give up and it continues to grow by providing its customers and new clients the e-shopping facility. It has the best customer service team who can guide the customers on telephone regarding their needs eye-instruments.

Executive Case Worksheet

Case Questions & Discussion Framework

Designed for classroom analysis, executive seminars, or self-study reflection.

Question 1

Should any other market strategy companies apply?

Question 2

helpful for company growth?

Question 3

beneficial?

Question 4

What are the challenges faced by the company?

Question 5

necessary for it to grow in the market industry?

APA 7th Edition Citation

Ahmed Alomar, Alex Jones, Chris Jones (2021). Al Jaber Optical Centre — SME Case Study (UAE). NLA Academy Research & Case Collection.

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Al Jaber Optical Centre — SME Case Study (UAE) | NLA Case Study