National Leadership Academy
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Coaching & Training

Growing leaders one at a time — and whole organizations together

One-on-one executive coaching for professionals. Customized leadership training for organizations. Every engagement starts with an assessment and ends with measured progress.

16+Years teaching leadership
3Published leadership books
10Executive institutes taught
Executive Coach in Action
Certified John Maxwell
Coach & Trainer
Forbes Coaches Council Member · Professor · Author
For you

Executive Coaching

One-on-one coaching that turns your next role, your hardest team, or your biggest transition into a structured plan.

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For your team

Corporate Training

Leadership programs designed around your organization's real goals — delivered virtually or on-site, and measured.

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Our approach

Coaching and training that deliver measurable results

Most leadership development falls short for one reason: it starts with advice instead of understanding. Plans get written before anyone has honestly measured how a leader — or a team — actually leads.

At NLA, every engagement begins with a leadership assessment: a clear picture of style, strengths, and blind spots. From that baseline we build a plan with defined goals, and we measure progress against them at every checkpoint — for one leader or a whole organization.

16+Years teaching leadership
10Executive institutes
2010Academy founded, San Diego
Coaching Session in Action
01

Executive Coaching

One-on-one · For executives, managers & founders
Is this you?

Coaching starts where these sentences ring true

  • You've been promoted past your comfort zone — and no one taught you the next level.
  • Your team's results don't match the effort you're putting in.
  • You’re the founder, and the company has outgrown the way you lead.
  • A big transition is coming — new role, new team, new company — and you want to arrive ready.
  • You get plenty of feedback, but no one who helps you actually work on it.
How coaching works

Three steps, no mystery

1

Discovery call

A free 20-minute conversation about where you are, where you're headed, and whether coaching is the right tool.

2

Assessment & plan

A leadership assessment sets your baseline; from it, a tailored plan with defined goals and how we’ll measure them.

3

Structured sessions

Regular sessions over an initial engagement — progress reviewed against your goals at every checkpoint.

Focus areas

What you’ll work on

Executive presence

How you show up, communicate, and carry authority.

Decision-making

Judgment under pressure, with fewer blind spots.

Team leadership

Building, motivating, and holding a team accountable.

Transitions

New roles, bigger scopes, and first-time leadership.

InvestmentCoaching programs are quoted per engagement

The right program depends on your goals and cadence — you’ll have a clear, written quote after the discovery call, before any commitment.

Start With a Free Call
02

Corporate Training

For organizations · Virtual or on-site
Problems we solve

The gaps that show up in every growing organization

New-manager readiness

Your best performers were promoted — and never taught how to lead.

Leadership pipeline

The next generation isn't ready for the roles opening above them.

Team performance

Capable teams underdelivering because leadership habits are in the way.

Culture & retention

Good people leaving — most often because of how they're led.

How engagements work

Discover · Design · Deliver · Measure

1

Discover

A needs assessment with your leadership: where the gaps are, what success looks like, who’s in the room.

2

Design

A program built for your goals, your industry, and your people — never a recycled deck.

3

Deliver

Workshops, group training, and coaching — virtual or on-site, on your schedule.

4

Measure

Pre/post assessments, manager feedback, and agreed KPIs — a written report of what actually changed.

Step 4 is where we differ from most training vendors: the engagement isn’t finished when the workshop ends — it’s finished when we can show you the outcome.

Formats

Delivered the way your organization works

  • Half-day workshopsone team, one skill, one focused session.
  • Multi-week programsstructured leadership development with practice between sessions.
  • Executive offsitesfacilitated leadership sessions for your senior team.
  • Train-the-trainerwe equip your internal people to carry the program forward.
Sample program
Request a proposal

Tell us what you’re trying to build

A few fields, one business day. You’ll get a reply from Dr. Alex Jones directly — with honest advice on whether and how we can help, and a proposal if we can.

We never share your information.

Dr. Alex Jones, Founder
Who delivers

Dr. Alex Jones

University professor, author of three leadership books, certified John Maxwell coach, trainer and speaker, and member of the Forbes Coaches Council. He has taught and coached leaders for over 16 years — and founded the National Leadership Academy in 2010 to do it at every level.

His full story →
Leadership resources

Start before the first conversation

Interactive assessment

What kind of leader are you?

Take the leadership style assessment and get a clear picture of how you lead — your strengths, your blind spots, and the style behind both. It’s the same baseline every engagement starts from.

Take the Leadership AssessmentTakes minutes. Real insight.
Free newsletter

One leadership lesson, twice a month

Short, practical leadership thinking drawn from Dr. Alex Jones’s books and 16+ years of teaching — no filler, no pitch.

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Questions

Frequently asked questions

Executive coaching
Corporate training

Ready to grow as a leader — or grow your leaders?

Whether it’s one-on-one coaching or a program for your whole team, start with a free, no-obligation conversation.

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