Growing leaders one at a time — and whole organizations together
One-on-one executive coaching for professionals. Customized leadership training for organizations. Every engagement starts with an assessment and ends with measured progress.
Coach & TrainerForbes Coaches Council Member · Professor · Author
Executive Coaching
One-on-one coaching that turns your next role, your hardest team, or your biggest transition into a structured plan.
Go to Executive Coaching ↓Corporate Training
Leadership programs designed around your organization's real goals — delivered virtually or on-site, and measured.
Go to Corporate Training ↓Coaching and training that deliver measurable results
Most leadership development falls short for one reason: it starts with advice instead of understanding. Plans get written before anyone has honestly measured how a leader — or a team — actually leads.
At NLA, every engagement begins with a leadership assessment: a clear picture of style, strengths, and blind spots. From that baseline we build a plan with defined goals, and we measure progress against them at every checkpoint — for one leader or a whole organization.

Executive Coaching
One-on-one · For executives, managers & foundersCoaching starts where these sentences ring true
- →You've been promoted past your comfort zone — and no one taught you the next level.
- →Your team's results don't match the effort you're putting in.
- →You’re the founder, and the company has outgrown the way you lead.
- →A big transition is coming — new role, new team, new company — and you want to arrive ready.
- →You get plenty of feedback, but no one who helps you actually work on it.
Three steps, no mystery
Discovery call
A free 20-minute conversation about where you are, where you're headed, and whether coaching is the right tool.
Assessment & plan
A leadership assessment sets your baseline; from it, a tailored plan with defined goals and how we’ll measure them.
Structured sessions
Regular sessions over an initial engagement — progress reviewed against your goals at every checkpoint.
What you’ll work on
Executive presence
How you show up, communicate, and carry authority.
Decision-making
Judgment under pressure, with fewer blind spots.
Team leadership
Building, motivating, and holding a team accountable.
Transitions
New roles, bigger scopes, and first-time leadership.
The right program depends on your goals and cadence — you’ll have a clear, written quote after the discovery call, before any commitment.
Corporate Training
For organizations · Virtual or on-siteThe gaps that show up in every growing organization
New-manager readiness
Your best performers were promoted — and never taught how to lead.
Leadership pipeline
The next generation isn't ready for the roles opening above them.
Team performance
Capable teams underdelivering because leadership habits are in the way.
Culture & retention
Good people leaving — most often because of how they're led.
Discover · Design · Deliver · Measure
Discover
A needs assessment with your leadership: where the gaps are, what success looks like, who’s in the room.
Design
A program built for your goals, your industry, and your people — never a recycled deck.
Deliver
Workshops, group training, and coaching — virtual or on-site, on your schedule.
Measure
Pre/post assessments, manager feedback, and agreed KPIs — a written report of what actually changed.
Step 4 is where we differ from most training vendors: the engagement isn’t finished when the workshop ends — it’s finished when we can show you the outcome.
Delivered the way your organization works
- —Half-day workshops — one team, one skill, one focused session.
- —Multi-week programs — structured leadership development with practice between sessions.
- —Executive offsites — facilitated leadership sessions for your senior team.
- —Train-the-trainer — we equip your internal people to carry the program forward.
Tell us what you’re trying to build
A few fields, one business day. You’ll get a reply from Dr. Alex Jones directly — with honest advice on whether and how we can help, and a proposal if we can.
We never share your information.

Dr. Alex Jones
University professor, author of three leadership books, certified John Maxwell coach, trainer and speaker, and member of the Forbes Coaches Council. He has taught and coached leaders for over 16 years — and founded the National Leadership Academy in 2010 to do it at every level.
His full story →Start before the first conversation
What kind of leader are you?
Take the leadership style assessment and get a clear picture of how you lead — your strengths, your blind spots, and the style behind both. It’s the same baseline every engagement starts from.
Take the Leadership AssessmentTakes minutes. Real insight.One leadership lesson, twice a month
Short, practical leadership thinking drawn from Dr. Alex Jones’s books and 16+ years of teaching — no filler, no pitch.
Unsubscribe anytime.Frequently asked questions
Executive coachingCorporate trainingReady to grow as a leader — or grow your leaders?
Whether it’s one-on-one coaching or a program for your whole team, start with a free, no-obligation conversation.
