Win Win HR Consultancy — SME Case Study (UAE)

Win Win HR Consultancy is a labor supply company that does overseas mass recruitments for its clients in Middle Eastern countries like Qatar, Oman, Saudi Arabia, and Iraq, and in other continents like Europe, North America, and Africa. The company does mass recruitments for highly- skilled, semi-skilled, and unskilled labor in the fields of oil and gas, commissioning, construction, catering, petro- chemicals, manufacturing, medical sector, hospitality, and maintenance. Win Win HR Consultancy recruits workers from India, Sri Lanka, Pakistan, Bangladesh, and Philippines through its associate offices.

Win Win HR Consultancy was created by a vibrant team of dedicated professionals boasting of great knowledge and experience (Win Win HR Consultancy, 2021). The company is devoted to fitting the right candidates to the right job and can bring out the best performance from Win Win HR Consultancy candidates while delivering efficient human resources to the organizations it is affiliated with, making a “win- win” scenario for both sides. Win Win HR Consultancy promotes itself as the company with the right people for the right job, and should back up its claim by including honest reviews and testimonials from clients to increase conversions on its online site.

The mission of Win Win HR Consultancy is to provide

¡ High quality services in human resource (HR) with the motto “Let’s win together.” ¡ Personnel with the right attitude to serve in the companies that seek laborers.

¡ Recognition as a professional and ethical company.

Vision Statement Win Win HR Consultancy’s vision is to be an internationally successful and value-driven HR consultancy company through the continuous provision of high quality, customized services and fair business practices (Win Win HR Consultancy, 2021).

Organizational Structure

Win Win HR Consultancy uses a flat organizational structure that does not have many levels of management between the executive position and the staff-level workers. Being a relatively small and new company, Win Win HR Consultancy has a few workers and only one level of management. At the top of the organization is the CEO, and the next level of management includes the senior consultants, the team leader of the recruitment department, the customer service manager and the director of the human resource department (Win Win HR Consultancy, 2021).

Chief Executive Officer Senior Consultants Director of HR Team Leader of recruitment Customer Service Manager Figure 59: Leadership Chart of Win Win HR Consultancy Leadership The leader of the company is CEO Kumar Nayak. He is assisted by several officials like Hemalatha Dhanasekhar and Rashid Malik, who are senior consultants and help Nayak to manage the company (Win Win HR Consultancy, 2021).

Like other companies, Win Win HR Consultancy has suffered during the COVID-19 pandemic, as companies in Africa, North America, and Europe have been laying off recruited workers (Win Win HR Consultancy, 2021).

Few companies have been hiring and travel bans have restricted movement of workers. Since the company deals with the recruitment of workers being sent to overseas companies, it has been forced to remain on standby until travel bans are lifted and more companies are hiring. Things have been stagnant for Win Win HR Consultancy because the companies that once needed mass recruitment have been laying off workers, and the travel bans mean that company workers cannot travel to their target organizations (Win Win HR Consultancy, 2021).

HR Management and Optimization Win Win HR Consultancy is an HR consultancy company that provides services to the UAE and overseas companies. In the realm of HR management and optimization, the company does payroll management, compliance and recruitment process orientation for workers (Balasubramanian & Sundarakani, 2019).

HR Consulting and Advisory Win Win HR Consultancy conducts consultancy and advisory services for companies where it does a restructuring and re-design for companies and strategic manpower planning.

Executive Search and Selection Win Win HR Consultancy also conducts an executive search for big companies to connect them with experienced people who can manage the organization well. The company’s philosophy is “the right people for the right job,” meaning that it will only select the best executive workers to manage companies that mandate it for such services (Win Win HR Consultancy, 2021).

Catering Win Win HR Consultancy also provides catering services to different sectors like banking, energy, IT, construction, advertisement, customer service, logistics and healthcare, among others (Win Win HR Consultancy, 2021).

Overseas Mass Recruitments Perhaps Win Win HR Consultancy’s biggest role is overseas mass recruitments for clients in the Middle East, North America, Europe and Africa. Win Win HR Consultancy outsources workers from India, Sri Lanka, Nepal, Pakistan, Bangladesh and the Philippines through associate offices, and then sends them to hiring companies overseas (Win Win HR Consultancy, 2021).

The business strategy that Win Win HR Consultancy uses is product differentiation, where it seeks to differentiate itself from other consultancy companies by claiming that it fits the right people to the right job.

The company’s philosophy is that besides talent and intelligence, the right attitude is the determinant of success (Win Win HR Consultancy, 2021). While other companies seek to provide workers with the best talents and high intelligence, Win Win HR Consultancy goes a step further to ensure that it has the best attitude for work. The company insists that with the right attitude, one is positioned for success. Therefore, Win Win HR Consultancy is favored by companies that wish to have workers with the right attitude besides being intelligent and knowledgeable (Win Win HR Consultancy, 2021).

Win Win HR Consultancy’s main job is to supply overseas companies with the right workers. To do so, the company does regular training with its workers to ensure that they grow and evolve (Win Win HR Consultancy, 2021).

HR consultants in the company help with training and developing workers to ensure that they are the right fit for the hiring companies. The company does executive coaching for the executive positions and many other forms of training that ensure their workers are ready for the market. Additionally, Win Win HR Consultancy has developed core competencies, which are the strengths and resources within the company. Win Win HR Consultancy’s core values include confidentiality, meeting set deadlines, loyalty and being the right fit for a job. Thus, the company ensures that mass recruitments are the right fit for hiring companies overseas and are both dependable and loyal (Win Win HR Consultancy, 2021).

Win Win HR Consultancy uses a simple marketing approach where it blends both traditional and new media. The company uses newspaper adverts in both the UAE and in countries such as India, where it does recruitments through associate offices (Win Win HR Consultancy, 2021). The company employs television, radio and TV adverts to advertise job openings to connect workers. The company also uses new media forms like social media, where it advertises positions through its Facebook platform, which boasts of over 90,000 followers. The company uses Google adverts to direct both potential clients and workers to its online website. There are slots for both clients and candidates to register and await connection to the right people on the company website. The candidates provide their demographic information, contact information, educational background, experience and preferred industry, while the clients provide the company name, activity, contact person and the job position that they are seeking a candidate for.

Attracting and Developing New Clients It has not been easy for Win Win HR Consultancy to attract and develop new clients. While there are many willing candidates, it is hard to find new clients who have job openings. For Win Win HR Consultancy, the challenge has been exacerbated by the ongoing COVID-19 pandemic, whereby most companies have been laying off workers. Therefore, there are willing candidates but few clients (Win Win HR Consultancy, 2021).

Finding and Training Workers Initially, Win Win HR Consultancy struggled to find the best people to train and direct to clients. However, through its stringent recruiting criteria that requires candidates to submit their CVs and state their experience, the company now has an easier time training workers for job openings (Win Win HR Consultancy, 2021).

Competitive Marketplace Win Win HR Consultancy faces stiff competition from companies like Tuscan Consulting, and clients who have in-house HR services and can thus hire workers on their own (O’Neill, Hodgson & Al Mazrouei, 2015). There is competitive pressure to deliver the best workers to clients, and the company resorted to differentiating factors like having the right attitude for a job and being the right fit for the clients.

Overcoming Challenges Aggressive Marketing To find more clients, Win Win HR Consultancy has been marketing itself aggressively on both social media and through traditional media forms. The company has Facebook, YouTube, Twitter and LinkedIn profiles where it advertises its services to candidates and clients. Amidst the COVID-19 pandemic, Win Win HR Consultancy has been advertising on channels like Abu Dhabi TV, radio stations like Al Arabiya and on social media to reach out to more clients and candidates. The clients and candidates are directed to the company website, where they can register and submit their details (Win Win HR Consultancy, 2021).

Differentiation To stand out from the competitors like Tuscan Consulting, the company has been promoting its core values of confidentiality, meeting deadlines, cost- effective assignments, loyalty and having the right people for the right job (Win Win HR Consultancy, 2021).

While other companies seek to only provide talented and knowledgeable workers, Win Win HR Consultancy demands that it has the right attitude in addition to talent and intelligence. Therefore, the workers whom Win Win HR Consultancy provide are the best fit for any willing client.

The Best Successful Practice What has been a winning practice for Win Win HR Consultancy is the use of HR consultants to train and develop workers. The HR consultants do the bulk of the work because they do the job postings, screenings, background checks of the workers and assess them before hiring or directing them to clients. The recruits from Win Win HR Consultancy have been performing well and the company has repeat business from its clients.

Failed Practice On the company website, there is a slot for testimonials, but the company has not included any from the many clients it has served. The absence of testimonials and honest reviews would make some potential clients shy away from doing business.

Figure 60: Absence of client testimonial

When the company started back in 2013, it was only doing mass recruitments for Middle Eastern countries like Oman, Saudi Arabia, the UAE and Iraq. The company has bolstered its services and expanded to overseas markets like Canada, Australia, the United States and Africa.

Additionally, the company has expanded its catering services to new industries like software and hardware, telecommunication, online adverts and fast-moving consumer goods (FMCGs) (Win Win HR Consultancy, 2021).

I would recommend that Win Win HR Consultancy improves its online website to include testimonials from satisfied clients and candidates. The company has promoted itself as different from other HR consulting companies and should back up its claims through client testimonials. Potential clients who visit the site would be persuaded to do business with Win Win HR Consultancy if they see that other companies have benefited from its services. Therefore, Win Win HR Consultancy will increase conversions and have more clients register when it updates its site to include reviews and testimonials from satisfied clients.

¡ It is important to keep an updated website to increase conversions.

¡ Have a company philosophy that is different from competitors.

¡ In highly competitive markets, aggressive marketing may increase chances of success.

Win Win HR Consultancy promotes itself as the company with the right people for the right job and should back up its claim by including honest reviews and testimonials from its clients on its online site. The absence of testimonials and honest reviews would make some potential clients shy away from doing business with them. The company has already expanded to Europe and North American and can continue on its growth trajectory by reassuring clients through reviews and testimonials.