Wavetech Holdings Group — SME Case Study (UAE)

Wavetech Holdings Group is an international technology company based in Dubai in the United Arab Emirates.

The company designs, develops, manufactures, and implements customer flow management, as well as the self service solutions that are aimed at improving the customer experience in retail stores for clients. The company provides a wide range of customer experience solutions which make it easier for the businesses to measure, organize, and manage the customer flow in the business, hence making it easier to serve the clients in the best way possible. Wavetech has managed to put various branches in different countries and has regional offices in Dubai, Mexico, Nairobi, Karachi, Riyadh, Peru, Santiago, and Barcelona (Wavetech, 2020).

The specialty of the company includes the provision of customer experience solutions, self-service kiosks, digital Wavetech Holdings Group signage, stocks and news ticker, video walls, financial market displays as well as the customer feedback solutions. The services provided by the company enables the client companies to improve their businesses and as a result, make a significant amount of profit that makes it easier for the company to grow and serve clients even better. The company was founded in 1986 and has been growing ever since, to the point that it has exploited the international market and served a good number of clients.

The company is ISO 9001:2015 certified, which makes it to be trusted among present and prospective clients in the market. Wavetech has grown from a small software development hub in South Asia to one of the biggest companies in the world that is well interconnected and provides real solutions that are needed by the clients in their respective markets (Wavetech, 2020).

The company is made up of more than 170 skilled members that enable the company to serve clients in the best way and to achieve much needed client satisfaction in the market. It has partnerships with more than 60 distributors worldwide to ensure that the products and services that they sell reach the clients in different places in the world (Wavetech, 2020).

Wavetech Holdings Group has a mission to provide clients with cutting edge solutions that will enable them to meet their business needs in the market, and serve the clients in the best way possible. The company is dedicated to its mission by making sure that the products and services that it produces meet the international market standards.

Making sure that the products meet the needs of the clients is a sure way of making the company successful in its mission (Wavetech, 2020).

Vision Statement The vision of the company is to be one of the best providers of customer service solutions to clients around the world. The company sticks to its vision by conducting the necessary research and understanding the needs of clients, then finding out the best way of meeting those needs. Research enables the companies to identify areas of concern then come up with ways of dealing with them appropriately. The company also focuses on its mission by upholding the greatest standards through its values and the strict code of conduct. The company also takes the experiences that they face in the market as a new challenge that should be worked on effectively (Wavetech, 2020).

Team and Organizational Structure The chief executive officer oversees all the activities that take place in the company. The CEO has a deputy that helps in overseeing functions of the company. The deputy CEO of the company answers to the CEO, and the latter is answerable to the Board of Directors. The Board of Directors is led by the chairperson who makes sure that the company works the way it is supposed to.

The company is made up of departments that are led by managers who answer to the CEO. The company is made up of two departments that ensure that the company serves clients in the market in the best way possible. Those departments include production and marketing. In the production department, the manager is in charge of the foreman, who is in charge of fabrication and assembly. The foremen have a group of workers that works to ensure the company meets the needs of clients in the market. In case the workers face a problem, they contact the foremen, who then channel the issue to the managers, and they will channel the issue to the CEO. However, there are some problems that can be dealt with at the lower level, and there are others that are very serious and may require the attention of top management. The manager of the sales department is in charge of the sales officers who manage a group of salespeople that are in charge of making sure that the finished products of the company get to clients in the market (Wavetech, 2020).

CEO Manager Production Manager Marketing Foreman (Fabrication) Forman (Assembly) Workers Workers Sales Office (B) Salesperson Sales Office (B) Salesperson Figure 58: A diagram showing the organizational structure of Wavetech Holdings Restructure or Changes During COVID-19 The Wavetech Holdings Group underwent some restructuring as a result of the COVID-19 pandemic.

The company had to continue with its operations and in doing so, following all the measures that have been put in place by the government to limit the spread of COVID-19. The governments in various countries where the company operates came up with various measures that were aimed at fighting the spread of COVID-19. Major restructuring was done in the production department, where the number of employees was reduced and they had to work in shifts to ensure that they met the requirements that had been put in place. The sales team had to work online more than they worked in the field and only went to the field when necessary (Wavetech, 2020).

s The company provides various products and services to their clients and are aimed at meeting their needs in the market. The products and services that are provided by the company include provision of the customer experience solutions, self-service kiosks, digital signage, stocks and news ticker, video walls, and financial market displays, as well as the customer feedback solutions (Wavetech, 2020).

Companies have various strategies that enable them to succeed in the market. Business strategies are important because they help businesses in market positioning. The company has put in place methods that it is going to use to meet the objectives that the company has set. One of the most important strategies that the company uses is to provide the best products that will meet the needs of clients. They then market the products and services to the clients using the mainstream media and social media (Wavetech, 2020).

Operational strategies refer to the measures that a company puts in place to meet its goals and objectives in the market. The mission of the company is to provide clients with cutting edge solutions that will enable them to meet their business needs in the market and serve clients in the best way possible. To meet the objective, the company conducts the necessary research in the market and finds out various ways of serving them in the best way possible. The company communicates with clients on a regular basis in order to meet their needs in the market. The company also recruits the best talent to ensure that it serves the clients in the best way possible (Wavetech, 2020).

Having the best marketing strategy is important because it is one of the important ways of making clients aware of the products that are being sold in the market. The company uses various marketing strategies to market products to their clients. The company has a social media marketing strategy that involves reaching the clients through the social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The company shares adverts on social media, on Twitter and Instagram, and uses a LinkedIn account to connect with future clients and prospective employees. The company also has social media accounts that it uses to communicate with clients directly. The company also sends its sales executives into the field to look for clients. The company also places adverts in both mainstream media and print media with an aim of reaching clients in the market. The company is also involved in corporate social responsibility that enables it to have a good standing with the clients (Wavetech, 2020).

Challenges Faced by the Company and Its Successful Practices One of the major challenges the company faces in the market is the increase in competition from companies that provide similar products and services to clients in the market. The other challenge that the company has faced is the fact that policies that have been put in place by various nations in the world are not friendly for businesses. The other challenge that the company has faced is to increase the number of clients that it serves in the market.

Overcoming Challenges The company has managed to deal with competition through the provision of the best products and services that stand out from the ones that are sold by the competitors in the market. The company has dealt with the challenge of an unfavorable business environment by avoiding the countries in question, or by finding ways of meeting the demands that have been put in place by the government in question. The company has dealt with serving the increasing number of clients in the market by increasing the capacity of the company and increasing the number of employees. The company has also increased the number of offices so that it can serve the clients in the best way possible (Wavetech, 2015).

Growth of the Company The company was founded in 1986 and has been growing ever since, to the point that it has exploited the international market and served a good number of clients. It then obtained the ISO 9001:2015 certification.

Wavetech has managed to put various branches in different countries, and has regional offices in Dubai, Mexico, Nairobi, Karachi, Riyadh, Peru, Santiago, and Barcelona (Wavetech, 2020).

The company needs to expand more to reach clients in the market. The company needs to improve marketing strategies in the countries where it operates to ensure that it meets a bigger clientele in those areas. The company also needs to increase the number of employees so that it can serve clients in the best way possible.

• Come up with an effective mission and vision

statement

• Evaluate the operational and business strategies of

the company.

• Assess the marketing strategy and come up with

an effective marketing plan.

• Identify the challenges and find out ways of dealing

with the challenges.

Wavetech Holdings Group is an international technology company that is based in Dubai in the United Arab Emirates. The growth of a business is possible if the necessary measures are put in place. Product diversification is one of the important ways of meeting the needs of clients in the market. When expanding, it is important for the company to look for the best way possible so that it does not face the danger of collapsing as a result of unsustainable expansion. Social media marketing is one of the most important ways of meeting clients since many of them have invested in social media.

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Index Index A accomplish, 161, 249 accounting, 162, 199 accuracy, 73, 83, 94, 95, 104, 180 achievement, 127, 128, 132, 140, 143, 150, 165 administration, 32, 53, 113, 147, 160, advertising, 81, 85, 103, 107, 115, 205, 207, 208, 221, agency, 29, 41, 44, 48, 116 agreement, 115, 140, 143, app, 208, 226, 227, 229, 230, 231, 234, 235, 236, 277, 279 application, 17, 18, 21, 74, 94, 98, 105, 158, 167, 179, 220, 225, 226, 227, 228, 230, 231, 232, 233, 236, 237, 242, attack, 105 audience, 57, 81, 209, 221, 256, avail, 21, 35, 68, 69, 97, 134, 145, 157, 163, 168, 228, 242, 254, 277, 278, 279, availability, 205 B base, 20, 21, 38, 39, 41, 46, 96, 97, 102, 111, 114, 116, 117, 119, 130, 135, 137, 139, 143, 160, 168, 196, 199, 203, 225, 226, 229, 230, 232, 234, 236, 237, 242, 249, 251, 263, 271, benefits, 74, 206, 232, 244 brand, 3, 4, 8, 39, 43, 92, 94, 96, 97, 98, 99, 100, 102, 144, 158, 187, 210, 211, 212, 221, 222, 229, 233, 242, 275, 280 budget, 23, 24, 32, 41, 86, 93, 104, 106, 107, 141, 142, 143, 148, 150, 151, 169, 176 building, 24, 38, 52, 115, 133, 142, 151, 177, 180, 187, 188, 229, 230, 242, 245, 247, 251 business, 3, 6, 7, 9, 13, 16, 18, 20, 22, 24, 25, 29, 30, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 43, 44, 45, 46, 47, 48, 51, 52, 53, 55, 56, 57, 58, 59, 60, 61, 62, 63, 67, 68, 69, 71, 77, 79, 82, 83, 86, 99, 102, 105, 106, 107, 108, 114, 116, 118, 119, 120, 121, 122, 123, 127, 140, 141, 145, 146, 147, 151, 153, 157, 160, 161, 162, 163, 166, 168, 169, 170, 171, 175, 176, 179, 181, 183, 185, 187, 191, 198, 199, 200, 201, 202, 204, 205, 206, 207, 208, 209, 210, 212, 213, 218, 219, 220, 225, 226, 228, 229, 232, 234, 235, 236, 237, 241, 242, 243, 244, 245, 246, 247, 248, 249, 250, 251, 252, 253, 254, 255, 256, 257, 258, 259, 263, 264, 267, 268, 269, 270, 271, 272, 275, 276, 277, 278 buy, 7, 8, 102, 111, 112, 114, 115, 116, 120, 165, 122, 242, 248, 249, 277, 278 capital, 19, 62, 119, 142, 143, 160, 161, 254 case study, 9, 25, 86, 122, 175, 190, 191, 195, 212, 217, 222, 225, 235, 241, 259, 263, 278 CEO, 5, 160, 178, 179, 243, 245, 247, 265, 266 challenges, 7, 9, 10, 22, 23, 25, 26, 33, 40, 43, 52, 59, 60, 77, 80, 82, 83, 85, 86, 87, 118, 145, 151, 154, 158, 166, 167, 185, 186, 187, 190, 201, 212, 230, 232, 241, 256, 259, 269, 271, 272, 280 changes, 5, 55, 58, 69, 76, 77, 118, 131, 135, 143, 148, 167, 168, 180, 181, 186, 249, 254, 267 client, 6, 13, 14, 20, 23, 30, 32, 35, 36, 37, 39, 40, 41, 44, 45, 46, 47, 48, 75, 76, 78, 79, 81, 84, 85, 98, 100, 113, 114, 115, 116, 117, 170, 176, 180, 181, 183, 184, 185, 186, 187, 189, 197, 198, 201, 202, 203, 204, 205, 206, 207, 208, 209, 210, 211, 242, 248, 251, 252, 256, 263, 264, 265, 266, 267, 268, 269, 270, 271 collaboration, 129, 132, 150, 158, 250, 257 communication, 16, 22, 33, 81, 104, 112, 116, 117, 134, 135, 136, 141, 142, 143, 153, 162, 227, 257 company, 3, 4, 5, 6, 7, 8, 9, Index 10, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25, 29, 32, 33, 34, 37, 38, 41, 43, 44, 45, 46, 47, 48, 51, 52, 53, 54, 56, 58, 59, 60, 61, 62, 70, 71, 76, 81, 82, 85, 86, 87, 91, 92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106, 107, 108, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 131, 148, 149, 163, 166, 168, 175, 176, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188, 189, 190, 191, 197, 198, 200, 202, 213, 220, 222, 225, 226, 227, 228, 229, 230, 232, 233, 234, 236, 241, 242, 245, 246, 247, 248, 250, 251, 253, 257, 258, 263, 264, 265, 266, 267, 268, 269, 270, 271, 272, 276, 277, 278 competition, 41, 58, 85, 136, 137, 167, 206, 209, 236, 253, 254, 269, 288 construction, 22, 29, 33, 43, 177, 243, 246, 248, 251, 256, 258, 275 consultant, 30, 112, 113, 248, 250, 252 consumer, 158, 159, 164, 166, 167, 168, 202, 203, 217, 218, 221, 225, 226, 228, 233, 234, 235, 236, 242, 254 contact, 69, 75, 111, 112, 120, 121, 136, 160, 266 contracting, 13, 15, 18, 22, 242, 245 cost, 14, 22, 38, 46, 58, 69, 71, 73, 80, 96, 104, 116, 117, 142, 161, 165, 168, 179, 180, 189, 221, 222, 246, 250, 251 COVID-19, 5, 34, 41, 42, 45, 59, 60, 68, 69, 70, 77, 135, 148, 161, 166, 167, 179, 181, 190, 201, 203, 212, 231, 232, 233, 234, 235, 236, 249, 253, 254, culture, 42, 146, 187, 198, 203, 229, 249, 252 customer, 3, 6, 7, 8, 9, 34, 19, 20, 21, 25, 30, 31, 33, 35, 36, 37, 44, 57, 58, 59, 67, 68, 69, 73, 82, 85, 86, 93, 96, 97, 98, 100, 101, 102, 104, 107, 111, 112, 113, 114, 116, 118, 119, 120, 121, 122, 160, 161, 164, 165, 170, 176, 177, 180, 181, 182, 183, 184, 185, 186, 187, 188, 189, 190, 191, 196, 198, 204, 206, 207, 208, 209, 211, 212, 217, 219, 220, 221, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 248, 250, data, 105, 107, 130, 132, 143, 150, 153, 232, 256 database, 115, 116, 120 department, 16, 20, 21, 31, 32, 39, 74, 75, 127, 130, 135, 136, 153, 159, 178, 179181, 187, 199, 200, 242, 245, 250, 252, 265, 266, 267 design, 17, 18, 19, 20, 56, 158, 167, 176, 177, 179, 180, 181, 183, 184, 185, 186, 187, 188, 189, 190, 242, 248, 250, 251, 258, destination, 30, 35, 37, 39, 40, 41, 43, 46, 47, 196, 200, 209 details, 102, 181, 232 development, 6, 8, 17, 33, 34, 62, 116, 127, 129, 130, 145, 148, 152, 158, 160, 163, 167, 168, 169, 182, 206, 232, 264 diverse, 9, 30, 42, 151, 176, 179, 196, 198, 203 documents, 35, 37 downsize, 179 Dubai, 3, 29, 41, 42, 67, 68, 74, 75, 85, 91, 94, 102, 106, 107, 111, 112, 113, 114, 116, 121, 127, 128, 129, 131, 133, 140, 148, 149, 175, 184, 195, 196, 198, 203, 206, 242, 247, 263, 270, duties, 74 E efficiency, 30, 51, 103, 104, 189, 199, 210, 228 emails, 134, 183, 185 employee, 7, 20, 23, 24, 30, 31, 32, 33, 34, 40, 53, 55, 56, 60, 61, 62, 70, 73, 74, 75, 77, 93, 104, 113, 114, 118, 119, 120, 122, 151, 160, 163, 167, 169, 176, 178, 179, 180, 182, 188, 201, 219, 220, 226, 227, 234, 244, 246, 247, 256, 257, 267, 269, Index entrepreneur, 71, 73, 74, equipment, 23, 69, 80, 91, 92, 95, 105, 106, 120, 163, 165, 167, 204, 249 establishment, 56, 83, 108, 158, 164, 166, 168, 206, 244, 245, 246, 250, 259 experience, 13, 23, 32, 35, 44, 54, 74, 75, 76, 78, 79, 85, 100, 111, 112, 113, 114, 120, 161, 166, 176, 188, 189, 195, 201, 227, 229, 263, 265, 267 F Facebook, 7, 38, 59, 81, 183, 256, 269 facility, 3, 15, 16, 207 feature, 18, 228, 236 feedback, 20, 55, 81, 118, 121, 135, 140, 141, 143, 147, 160, 228, 230, 233, 264, 267 field, 15, 16, 18, 30, 74, 75, 102, 158, 188, 242, 248, 267, 269, files, 117 financial, 16, 32, 36, 44, 46, 47, 68, 104, 118, 142, 143, 145, 149, 151, 169, 179, 181, 182, 185, 244, 245, 248, 249, 254, 256, 264, 267 firm, 3, 33, 39, 40, 170, flow, 159, 169, 251, 263 focus, 4, 19, 46, 57, 58, 61, 77, 78, 80, 81, 83, 92, 93, 111, 112, 116, 119, 120, 122, 130, 141, 164, 166, 168, 169, 170, 185, 188, 203, 221, 234, 247 founders, 32, 33, 43, 44, 129, 160, 179, 236 funds, 43, 152 G goals, 6, 20, 67, 68, 71, 74, 121, 128, 131, 141, 149, 153, 161, 164, 190, 225, 230, 241, 243, 248, 250, 251, 256, 268 government, 40, 46, 44, 114, 135, 196, 212, 235, 267, 270 global, 15, 40, 41, 45, 93, 129169, 196, 204, 231, H help, 16, 23, 24, 25, 37, 52, 58, 59, 75, 77, 81, 85, 87, 94, 95, 96, 104, 105, 107, 114, 116, 121, 122, 123, 131, 145, 146, 149, 151, 157, 160, 163, 165, 188, 219, 225, 242, 247, 250, 252, 256, 257, 259, 265, 268 hierarchical, 53, 159, 178, 198, 246 hub, 220, 264 identification, 164 image, 94, 96, 170, 184, 210, 255 implement, 55, 58, 104, 129, 141, 147, 151, 164, 169, 181, 183, 241, 263 industry, 3, 6, 7, 25, 30, 39, 45, 57, 58, 85, 97, 99, 111, 113, 157, 164, 167, 168, 176, 177, 181, 187, 188, 195, 196, 209, 210, 211, 212, 217 information, 7, 8, 20, 70, 71, 73, 84, 97, 102, 103, 105, 107, 120, 121, 122, 132, 143, 150, 159, 160, 165, 167, 185, 190, 212, 221, 242, 245 infrastructure, 122, 146, 167, 219, 220, 257 innovation, 33, 57, 93, 99, 151, 170, 187, 198, 209, 210, 256 input, 182 issue, 7, 9, 37, 67, 68, 86, 111, 112, 116, 122, 166, 168, 221, 230, 233, 235, 266 individual, 70, 104, 113, 116, 117, 120, 122, 166, 170, 197, 206, 217, 244, 245, Instagram, 7, 81, 183, 232, instrument, 98 interference, 185 international, 35, 40, 41, 44, 113, 127, 135, 145, 146, 150, 163, 196, 201, 203, 205, 207, 208, 263, 264, 265, 270, 271 Internet, 7, 102, 115, 116, 117, 120, 146, 185, 232 improvement, 111, 142, 143, 182, 250 inventory, 20, 71, 72, 73, 82, 83, 84, 86, 182 investors, 31, 42, 142 labor, 22, 56, 96 launch, 59, 70, 164 leadership, 31, 32, 43, 47, 54, 55, 58, 62, 73, 76, 77, 86, 113, 129, 130, 131, Index 132, 134, 145, 147, 148, 150, 151, 152, 160, 161, 166, 175, 179, 200, 241, 245, 248, 251 legal, 40, 42, 115, 242, 244, 245, 249, 250, 256 lesson, 9, 24, 47, 62, 85, 105, 121, 134, 151, 170, 190, 235, 258, 271 LinkedIn, 7, 183, 269 location, 37, 38, 43, 57, 68, 69, 84, 85, 106, 107, 115, 184, 185, 196, 207, 228, LOKO, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 237 major, 23, 24, 43, 46, 81, 131, 149, 166, 175, 196, 201, 203, 267, 269 management, 4, 16, 21, 24, 41, 44, 45, 46, 47, 48, 54, 55, 60, 61, 62, 71, 83, 105, 160, 161, 163, 168, 177, 179, 182, 184, 185, 196, 199, 200, 212, 229, 246, 248, 250, 252, 253, 257, 259, 263, 266 market, 6, 8, 9, 13, 15, 16, 17, 22, 29, 30, 36, 43, 44, 45, 46, 48, 58, 68, 91, 92, 93, 103, 104, 106, 111, 113, 115, 116, 118, 122, 141, 143, 146, 158, 165, 167, 168, 169, 170, 202, 211, 212, 218, 220, 231, 232, 233, 234, 235, 236, 241, 243, 246, 247, 251, 253, 254, 255, 258, 264, 265, 266, 267, 268, 269, 270 marketing, 4, 6, 7, 8, 9, 16, 20, 21, 22, 25, 32, 37, 39, 46, 59, 80, 81, 86, 96, 97, 101, 103, 104, 106, 107, 108, 116, 117, 119, 121, 122, 143, 145, 165, 166, 167, 169, 183, 184, 199, 205, 206, 208, 230, 232, 234, 241, 242, 246,251, 255, 256, 257, 266, 268, 269, 270, 271 member, 70, 82, 141, 145, 147, 150, 151, 153, 160, 161, 167, 169, 170, 232, 233, 244, 257, 264, 290 Middle East, 3, 4, 13, 16, 25, 52, 157, 158, 161, 170, 195, 196, 226, 231, 280 mission statement, 4, 14, 31, 52, 70, 92, 93, 129, 152, 158, 177, 225, 264 model, 95,137, 139, 199, 201,219, 222, 241, 244, 245, 250, 278 N nationality, 30 negative, 45, 149 number, 30, 34, 45, 52, 57, 68, 77, 82, 85, 95, 97, 113, 121, 122, 150, 162, 167, 179, 180, 196, 201, 203, 221, 229, 232, 234, 264, 267, 269, 270, 289 O office, 37, 39, 68, 114, 116, 120, 133, 160, 161, 163, 168, 169, 178, 184, 263, 266, 270 opportunity, 43, 45, 68, 149, 153, 219, 254 order, 20, 21, 22, 23, 34, 52, 54, 58, 68, 69, 70, 72, 73, 76, 77, 79, 81, 82, 83, 84, 112, 115, 116, 117, 119, 121, 122, 129, 165, 168, 169, 179, 181, 182, 184, 188, 189, 190, 198, 199, 201, 202, 220, 221, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 241, 243, 249, 250, 253, 258, 268 organization, 4, 5, 9, 10, 13, 15, 16, 20, 23, 25, 26, 30, 31, 32, 33, 45, 52, 53, 55, 56, 57, 58, 59, 60, 61, 62, 63, 67, 104, 105, 111, 112, 120, 131, 133, 149, 151, 154, 157, 158, 159, 160, 161, 162, 163, 164, 165, 166, 167, 168, 169, 170, 176, 178, 179, 189, 190, 191, 198, 199, 218, 221, 226, 227, 241, 243, 244, 245, 246, 247, 149, 251, 253, 265, 266, 272, 278, 279, 280, 288 output, 103, 104, 107, 182, owner, 52, 53, 54, 56, 59, 60, 69, 74, 79, 82, 84, 85, 118, 119, 120, 131, 145, 147, 148, 149, 151, 152, 204, 226, 227, 229, 233, 244, 245, 246, 248 overcome, 7, 8, 9, 23, 25, 43, 48, 145, 151, 167, 187, 190, 256, 259, 276 P package, 30, 32, 35, 36, 38, 48, 69, 75, 79, 177 pandemic, 5, 34, 40, 41, 42, 43, 44, 45, 46, 48, Index 70, 76, 77, 80, 82, 114, 134, 135, 148, 161, 162, 179, 181, 191, 201, 212, 231, 232, 233, 234, 235, 236, 237, 241, 249, 250, 254, 255, 256, 257, 259, participate, 70, 78, 79, 83, partner, 15, 16, 17, 24, 33, 37, 40, 81, 149, 163, 226, 232, 233, 235, 244, 250, 256, 264, 288 passion, 4, 197, 200, 289 payment, 32, 37, 40, 45, 69, 119, 151, 184, 186, percentage, 100, 132, 150 performance, 15, 23, 55, 75, 87, 99, 103, 104, 106, 108, 118, 120, 129, 137, 139, 160, 161, 169, 182, 219, 243, 278 place, 8, 36, 38, 41, 43, 44, 55, 69, 97, 101, 102, 107, 114, 130, 132, 140, 150, 152, 158, 183, 184, 186, 188, 200, 201, 202, 211, 212, 213, 217, 221, 225, 227, 258, 264, 265, 267, 268, 269, 270, 271, 288 planning, 16, 137, 141, 142, 145, 158, 161, 176, 178, 180, 184, 199, 236, policy, 42, 96, 114, 136, 137, 141, 153, 220, 222, 232 position, 20, 42, 57, 74, 101, 105, 113, 120, 142, 159, 161, 168, 169, 170, 175, 179, 195, 198, 222, 253, positive, 25, 55, 70, 114, 132, 133, 141, 146, 152, 219, 251, 256, 259 practice, 7, 43, 44, 60, 61, 62, 83, 84, 119, 130, 132, 135, 140, 147, 148, 152, 166, 168, 169, 187, 188, 190, 232, 233, 234, 244, 252, 257, 269 preparation, 35, 77, 78, 80, pricing, 93, 96, 100, 106, 183, 220, 251 principle, 43, 96, 103, 107, 129, 140, 222 problem, 23, 37, 45, 59, 71, 83, 118, 167, 185, 188, 189, 218, 266 process, 19, 20, 43, 44, 45, 48, 96, 104, 105, 107, 112, 131, 147, 152, 164, 165, 177, 180, 181, 182, 186, 189, 220, 249, 250 product, 4, 5, 6, 7, 8, 9, 13, 14, 17, 19, 21, 25, 35, 36, 37, 51, 55, 56, 57, 78, 84, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 106, 107, 114, 140, 157, 162, 164, 165, 180, 183, 184, 185, 203, 204, 206, 209, 210, 212, 217, 218, 221, 222, 228, 242, 247, 250, 257, 258, 264, 265, 267, 268, 269, 270, production, 3, 17, 18, 96, 219, 221, 266, 267 profile, 143, 164, 256, 258 program, 71, 120, 131, 132, 136, 137, 145, 149, 150, 151, 202, 206 progress, 248 project, 3, 4, 13, 17, 21, 22, 23, 24, 137, 142, 143, 153, 176, 177, 179, 180, 181183, 184, 188, 242, 259, protection, 16, 21, 170 promotion, 35, 38, 39, 81, 85, 97, 102, 107, 183, 185, 208, 221, 228, 229, 255 PROTEINHOUSE Sportswear Trading, 215, 217, 221, 222 purchasing, 115, 199, 246 R range, 17, 21, 29, 36, 37, 100, 106, 107, 122, 135, 176, 222, 257, 263 recommendations, 8, 46, 62, 85, 104, 135, 143, 169, 189, 190, 205, 234, 258, 270 rent, 115, 118, report, 73, 75, 84, 142, 147, 152, 226, 230, 246 relationship, 6, 32, 40, 47, 93, 117, 119, 121, 132, 133, 150, 182, 199 reputation, 42, 116, 146, 187, 188 requirement, 30, 32, 33, 34, 47, 92, 93, 95, 104, 130, 148, 157, 159, 167, 182, 186, 189, 217, 267 research, 7, 137, 151, 160, 165, 195, 211, 212, 241, 265, 268 resolution, 132, 150, 160, resources, 7, 19, 20, 44, 54, 59, 70, 93, 104, 105, 106, 107, 117, 134, 138, 146, 147, 148, 160, 164, 165, 181, 182, 190, 241, responsible, 75, 127, 244 Index restructure, 5, 34, 56, 76, 77, 114, 137, 161, 179, 201, 219, 249, 267 revenue, 8, 119, 168, 218, rules, 42, 60, 159 S safety, 5, 42, 51, 52, 69, 75, 77, 92, 142, 152 sales, 4, 16, 20, 21, 32, 71, 73, 84, 107, 113, 115, 117, 160, 165, 187, 191, 202, 208, 220, 221, 222, 226, 229, 230, 233, 266, 267, satisfaction, 6, 8, 59, 107, 118, 165, 190, 226, 264 school, 56, 127, 128, 129, 130, 131, 132, 133, 134, 135, 136, 140, 141, 142, 143, 145, 146, 147, 148, 149, 150, 151, 152, 153, 196, 204, 218 sector, 3, 18, 25, 33, 39, 40, 44, 48, 74, 79, 151, 162, 168, 183, 190, 191, 231, sell, 79, 96, 115, 187, 219, SEO, 122, 162 service, 4, 5, 6, 8, 13, 14, 16, 18, 20, 21, 24, 25, 30, 31, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 46, 47, 48, 52, 56, 57, 58, 59, 61, 62, 68, 78, 80, 93, 96, 97, 99, 100, 111, 112, 113, 115, 117, 121, 127, 140, 146, 148, 157, 160, 161, 163, 164, 165, 166, 176, 180, 182, 183, 184, 185, 186, 187, 188, 190, 191, 206, 209, 218, 219, 220, 222, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 235, 236, 242, 243, 245, 247, 248, 250, 251, 257, 258, 263, 264, 265, 267, 268, 269, SME, 7, 67, 70, 71, 74, 82, 86, 121, 196, 237 software, 105, 117, 122, 157, 158, 159, 162, 163, 164, 165, 166, 167, 168, 170, solution, 3, 9, 17, 21, 23, 30, 38, 42, 92, 93, 98, 151, 157, 158, 160, 163, 164, 167, 168, 170, 177, 242, 247, 248, 251, 252, 257, 259, 263, 264, 265, 267, sponsor, 39, 86 staff, 20, 30, 95, 104, 129, 141, 143, 146, 151, 153, 160, 162, 166, 167, 168, 169, 170, 250, 252, 257, strategy, 6, 9, 19, 21, 22, 25, 36, 37, 39, 57, 58, 59, 70, 78, 79, 80, 81, 86, 96, 101, 104, 106, 116, 160, 165, 181, 183, 204, 208, 221, 230, 242, 251, 252, 253, 268, 269, 271 strengths, 40, 87, 149, 150, structure, 4, 5, 9, 15, 16, 17, 25, 31, 34, 53, 75, 112, 119, 120, 133, 159, 177, 178, 198, 199, 226, 227, 241, 243, 244, 245, 246, 247, 265 study, 86, 122, 186, 190, 211, 234, 235, 259 success, 20, 22, 33, 34, 43, 52, 59, 61, 62, 107, 128, 153, 181, 188, 190, 196, 199, 203, 243, 248, 252, support, 15, 21, 32, 74, 98, 128, 129, 131, 132, 136, 140, 141, 143, 146, 149, 150, 151, 160, 161, 167, 170, 181, 198, 200, 229 sustainable, 158, 165, 168, T targeted, 57, 81, 105, 185 task, 51, 60, 63, 103, 104, 112, 128, 157, 163, 217, 242, 246, 249, 255 team, 4, 13, 16, 23, 24, 31, 37, 76, 129, 130, 132, 133, 145, 146, 147, 150, 151, 152, 160, 161, 179, 181, 200, 2098, 212, 226, 257, 265, 267 technology, 14, 33, 47, 51, 94, 102, 104, 106, 107, 122, 163, 165, 166, 167, 179, 210, 218, 219, 230, 256, 263, 271 time management, 185, trends, 44, 141, 148, 167, 168, 169, 170, 188, 210, 212, 217 Twitter, 81, 183, 269 U UAE, 7, 17, 35, 37, 38, 40, 41, 42, 43, 47, 48, 52, 74, 75, 79, 86, 91, 92, 93, 104, 106, 107, 113, 127, 128, 129, 130, 132, 133, 157, 158, 160, 169, 170, 188, 196, 209, 230, 231, 233, 234, 236, 241, 244, 258, 259 United States, 128, 178 vendors, 164 virtual, 101, 135, 136, 184, 245, 254 vision, 4, 9, 15, 25, 30, 33, 52, 70, 71, 77, 86, 93, 94, 95, 99, 106, 107, 112, 128, 140, 145, 158, 175, 177, 190, 197, 198, 211, 226, 243, 251, 258, 265, volume, 189, 205, 218, 220, W Wavetech, 263, 264, 265, 266, 267, 268, 269, 270, weaknesses, 87, 149, 150, word-of-mouth, 7, 59, 205, work, 4, 7, 15, 16, 18, 20, 23, 24, 33, 54, 55, 61, 62, 73, 74, 75, 77, 82, 84, 113, 116, 118, 120, 121, 140, 141, 145, 146, 151, 159, 161, 162, 164, 168, 170, 177, 180, 181, 184, 188, 189, 219, 241, 242, 245, 246, 248, 250, 252, 256, 257, 258, 265, 266, 267 workforce, 22, 166, 167, 241 workplace, 55, 69, 219