Gtech General Services LLC — SME Case Study (UAE)

Gtech General Services LLC is an established and well- respected organization in the Middle East market, offering a spectrum of services and supplies. Founded in 2005 and headquartered in Abu Dhabi,United Arab Emirates, Gtech began with industrial supplies, maintenance jobs and fit-out projects. Over the years, Gtech has grown and expanded new business activities and acquired agencies of world-class products. Currently, it has six operating divisions: industrial supplies, oil and gas, general contracting, fit-out, and MEP/MRO services.

Staffed with professionals who have functional and technical expertise and hands-on experience, Gtech provides the most effective and professional service to its clients. The team is distinguished by its functional and technical expertise, combined with hands-on experience, thereby ensuring that clients receive the most effective and professional service.

Gtech General Services LLC Figure 2: Gtech General Services LLC Logo

¡ To provide clients with the highest quality and cost-effective delivery.

¡ To become the customers most preferred choice by attaining excellence in quality and cost effectiveness.

¡ To continually innovate, develop and adopt state- of-the-art technology in methods and materials to enhance productivity and cost effectiveness.

¡ To provide the best functional and technical expertise.

¡ To have clients receive the best products and services that they deserve.

Vision Statement To be one of the leading companies in the world known for its excellence, quality, performance and reliability in the field of general contracting, and that is specialized in both civil and electro-mechanical works in the global market. The company wishes to also be the leader of various industries in the region.

Organizational Structure

Gtech General Services Managing Director Regional Director Gtech Corrosion Protection Services (Subsidiary) Logistics Logistics Finance Finance Sales Sales Krypton Chemical SL Our Partners Sales Marketing Procurement Engineering HR Public Relation Finance Account Workshop Warehouse Admin Electrical Mechanical HVAC Facility Management Figure 3: Organizational Structure of Gtech General Services LLC An organizational structure consists of a managing director who directs and controls all business operations.

Then comes the regional director who oversees the operations in this region or in the Middle East. Under that, there is a GTECH corrosion protection subsidiary company, which is divided into two halves and has four departments: 1) Krypton chemical SL, 2) Logistics, which helps the organization plan, 3) Finance, which concerns with the financial planning and short and long-term business strategies, and 4) Sales: they are concerned with setting prices and selling. The second half of the company makes up the sales department, which is divided into marketing and procurement.

Then comes the engineering department, which is divided into five departments including civil, electrical, mechanical, HVAC and facility management. Then comes the HR department, which is public relations and then the finance department, which is divided into three departments including the account, workshop and the warehouse.

About the Founder Ahmad Nasr graduated from Applied Science University in 2001 with a B.S. in communication and electronics engineering. He became a general manager at SEPAM, where he managed all types of service in the engineering field, especially in those of civil and electrical engineering.

After spending three years at Sepam, he made a new business with his local partner, which is known as Gtech General Services. Nasr now oversees all the work at GTECH and his team consists of 35 people.

Gtech General Services LLC provides products they can supply and install within the vicinity of the UAE. The

products they provide are as follows

¡ Krypton Chemicals - Krypton Chemicals is a significant, longtime partner in the GCC region of Gtech, with a full range of professional solutions for waterproofing projects, pavements and surface protections. Established in 1999, Krypton develops and manufactures its own polyurethane resins, polyurea and epoxy for use in waterproofing and flooring, as well as for industrial applications. The company exports its products to over 70 countries around the world from its factory in Spain.

¡ Construct - Construct is recognized as a market leader in the design and production of space frame structures. The patented spherical joint offers a unique flexibility allowing almost any typology to be achieved. Here are some of the versatile

applications to date

o Aircraft Hangars o Port Storage Facilities o Sporting Complexes o Warehousing o Commercial and Retail Developments o Exhibition and Event Facilities o Waste Management Enclosures o Historical Restoration Projects o Roof coverings and Canopies o Architectural Features Services Description Gtech General Services LLC has different fields of

expertise, which are as follows

¡ Industrial Supplies – The company aims to be the leader in industrial supplies by providing quick and accurate delivery and technical support.

¡ General Contracting - The services it provides in this field includes MEP works, HVAC, civil works, windows and doors, timber work, fences, etc.

¡ Fit-out work – This company provides services within industrial, commercial and residential sectors with activities including interior design and stainless steel cabinets.

¡ Oil and Gas – It was a natural progression for GTECH to explore expansion opportunities within the oil and gas business. Today, GTECH supplies chemicals for the applications of drilling, stimulation and production.

Strategy Location Layout Process Design Human Resources & Job Design Inventory Reliability & Maintenance Schedule Quality Management Procurement Operations Mission & Vision Product Design Operational Strategy Figure 4: Mission Strategies of Gtech General Services Product Design: Made in a way that is appealing to the customer.

Location: Headquarters is located in the capital of the United Arab Emirates, Abu Dhabi, where everything is possible.

Layout: The company has different departments, but they still contribute to the success of the company. It has a marketing department which is vital in order to reach its customers base. It has an HR department that deals with the employees and the operational staff of the company, and a sales department that handles sales and takes care of prices of services.

Process Design: This department brainstorms and analyzes all ideas and gathers as much information as possible. After they are done, they show the client in order to get feedback.

Human Resources and Job Design: This department provides the company with the correct required staff for the business. It oversees the newly joined and the current staff in each company and works in coordination with the recruitment department, which handles finding applicants. Job design is concerned with creating positions and jobs within the organization in order to achieve the maximum capability of employees who will do their best work in correlation with the company’s goals and objectives.

Inventory: These are the records kept at the company, consisting of all the seals, marketing strategies, organizational planning, all the customer feedbacks that have been received and all the complaints or any comments that have been made and have been dealt with.

Reliability and Maintenance: Krypton Chemicals has a full range of professional solutions for waterproofing projects, pavements and surface protections. Krypton develops and manufactures its own polyurethane resins, polyurea and epoxy for use in waterproofing and flooring, as well as for industrial applications, like a group of technicians and a group of specialists who are available to check and to assist in fixing any product or service.

Schedule: Provide fast and accurate delivery and technical support.

Quality Management: By having Ahmad Nasr as a manager who oversees all the products and services and that they are maintained in a good quality base.

The company as a whole operates in the best quality possible in order to keep the smooth workflow and be more efficient and successful.

Procurement: This department deals with the sales company and is the more supervisory department of sales.

Of course, every company wants to be successful in comparison to its competitors, but how can it be different from other companies while still being successful? What companies do is they try to come up with a unique approach in their marketing strategy in order to reach more customers who are loyal and make them satisfied with our products and services and to not consider any other subsidiaries. The company’s marketing strategy is unique and it doesn’t like to share it with the public so that other companies will not be able to duplicate ideas. As we said earlier, that is in order to be different than other companies. For example, there are some companies like Pepsi and Coca-Cola where that they copy each other’s marketing schemes It’s a free market and everyone can compete with each other but, of course, it’s always better to not share publicly all plans or marketing strategies because the marketing strategy is a very vital and important aspect of a company’s success in the market.

That May Occur Below are some business challenges that happened or

will happen to a contracting company

¡ Lack of skilled workers: The labor shortage can also be attributed to the surge of retiring baby boomers. The younger generation entering the workforce is made up of fewer people and the majority of them hold college degrees.

¡ Lack of communication: This may result in unsuccessful completion of construction projects. This will affect teamwork and lead to misunderstandings, delays and difficulties related to construction.

¡ Unreliable subcontractors: This may disrupt workflow, create delay and inflate labor costs.

¡ Scheduling: Improper scheduling may result in overpriced work, delay or unfinished projects.

¡ Budget: This is also one of the major challenges a company may encounter because not all clients are paying for full or even half of the work. It means the company will suffer to budget the expenses because the company should pay for the materials, manpower and equipment while the project is ongoing.

Challenges Faced by the Organization and Ways to Overcome Them

• Brainstorm Problems: All problems have a solution.

The first step to overcome it is to realize that there is something wrong happening to the company.

Discuss what might happen and what the cause of the problem might be and how to overcome or solve it.

• Critique: As uncomfortable as it may sound,

critique is one of the most effective tactics to solve a problem. Critiquing yourself, your team or your employees may help to prevent the repetition of mistakes, provide insights and may help to improve your future.

• Experience: In order to improve productivity of

the company, it should have proper screening and training for employees. They need to conduct surveys and annual performance reviews in order to have a better outcome for the future.

• Budget Management: This is one of the most

important parts of a business, and needs to be managed effectively. By proper budget management, you can easily determine all the expenses you’ve made and you’ll be able to know the ongoing expenses of the company.

• Team Building: Team building is a vital role to the

company, as it builds trust and teamwork. It will help employees to understand their roles and it will also increase productivity of one another.

The Company as of Today vs. When It Began Before, Gtech dealt only with general trading, maintenance jobs and fit-out projects. They only have a little manpower to do this job. Now the company has six business units. It achieved these through the hard work and dedication of the management. It also partnered with major suppliers from outside the country to provide better service and to achieve a high quality of service.

Lessons Learned From This Study ¡ I understand how they run the company.

¡ I learned that the company should not only focus on profit, but they should also focus on how to properly manage the business.

¡ I understand what the possible challenges are that may be encountered when running a business.

¡ I learned how to overcome challenges by making a proper analysis and thinking of all the possible positive outcomes.

Gtech has established itself as one of the leading companies in the Middle East, offering products and services that are fully produced and supervised by the best technicians and experts in the industry. Gtech offers services in six different sectors and the services are well positioned to meet customers needs. The company’s organizational structure has been filled with people who are always determined to fulfill the mission and vision of the company. It developed a marketing strategy that will enrich the company’s growth and will help prevent or overcome future challenges that may happen. We learned how the company was and how it is today and about how the company can overcome any future challenges.

Case Study Questions

• What is the company’s marketing strategy?
• What have you learned from this organization?
• What are the services that this organization provides?
• What are the challenges that the organization may

face?

• How can you ensure the quality of the products?